TCO x Destination Canada — Canada Explore
CANADA EXPLORE with Victor Mercier (5-min)
my role: editing
Brief: Destination Canada approached TCO to shift its marketing strategy to centre on content through a video influencer campaign that would resonate with the YouTube generation without leaving its Gen X and Babyboomer audience behind. Victor Mercier (finalist of the 2018 edition of Top Chef France) goes on a journey to meet farmers, chefs, and winemakers—as well as members of Ontario's First Nations—who all share his passion for food security. Bring it to life!
Approach: Use fast paced edits with fly-on-wall documentary techniques to encapsulate a sense of journey and drive the story forward.
Result: 3.5M+ views on YouTube alone a top performer on their channel.
TCO London for Destination Canada. Edit-director & editor Eric Trometer. Exec Producer D'Arcy Doran.