I pitch, develop, commission and allocate 5 to 6 figure budgets for in-house productions and co-productions for clients such as the M&C Saatchi, Accenture, McKinsey, World Bank, Google, UNHCR, Westfield, OFTV, BBC, Al-Jazeera. Allocate resources, book crews and direct shoots and edits to deliver client briefs.
In charge of a €3 Million budget, I lead an in-house team of 10 in-house people and 150 remote crew members scattered around the world to deliver videos to some of biggest hotel chains in the world (Accor, Best Western, Four Seasons, Hilton, Hyatt, InterContinental, Marriott, Millenium, MGM, Shangri-La...)
I worked on documentaries, drama, music videos, art installations and commercials for clients such as: BBC, Channel4, ARTE, Sadler's Wells, Philharmonia Orchestra, UNDP, WFP, AMV BBDO, FCB
I worked as part of a team of 10 people at IMG on the post-production and coordination of over 300-hours of sports documentaries for ESPN Classic Sports channel.
UAL London College of Communication, UK
Canterbury Christ Church University, UK
Liverpool John Moores university, UK
Université de Haute Alsace, France
I started my working career in 2000 producing Sports Television Documentaries from archive footage for ESPN Classic and subsequently carried across that documentary expertise to storytelling for branding. I have personally overseen and participated in delivering clearly focused and well-articulated messages (often in multiple languages) for McKinsey, Accenture, M&C Saatchi, the World Bank, UNHCR and Al-Jazeera.
I excel in managing multiple projects in a fast-paced environment from concept development through execution and delivery while meeting all budget and schedule requirements. From 2007 up to 2010, I managed a budget of 3 Million Euros and headed a team of 10 in-house editors and 150-worldwide cameramen. Together we delivered over 5,000 online hotel videos for TVTrip. The company was subsequently acquired in 2005 by the travel giant TravelClick.
I love combining storytelling, cutting edge technology and creativity in the fields of design, IT and film to deliver original solutions via apps, social media channels or VR. In 2010, I was the Technical Consultant and Director of Photography for “The Orchestra”, an iPad app developed in partnership with the Philharmonia Orchestra. The app has to this day clocked up millions of downloads, is rated 4.9/5 on the app store and was even featured in the official Apple Commercials of 2013. As a result, a year later, I was re-hired by the Philharmonia Orchestra for “The Universe of Sound” – an interactive video installation at the London Science Museum. The installation still tours worldwide to this date.
In 2015 I was the creative director of a Facebook video for Human Milk promoting the benefits of Breastfeeding babies. The video launched in January 2017 and within 48 hours reached 1M people and currently has over 6 Million views on Facebook.
In 2016 I oversaw the concept and post-production for the coverage of the Venice Film Festival by Al Arabiya where they decided to report on the highlights of the first week in 360 VR.
In 2018 I directed the post and edited Canada Explore’s French influencer video which to this day clocked up 3.9 Million views on YouTube.
However, for me, it is not just about the numbers. I often engage in charitable work such as this online video campaign for Jolof Sports that helped them increase their subscription rate by 150% to finance their foundation project in Senegal. I truly believe in sharing my experience and learning from others for the benefit of my local community. I thrive when I work with talented and passionate people of diverse cultures who aim to achieve a common goal and create an environment where outstanding results are delivered.